For people who became extremely good at functioning under pressure, and can feel the cost of it now.

You are probably not falling apart.
You are probably still getting things done.

Still reliable.
Still carrying more than most people realize.
Still functioning well enough that other people assume you're fine.

That’s part of why this is so hard to name.

The problem isn’t that you can’t handle pressure.

It’s that urgency has quietly become your default way of living.

Everything feels important.
Everything feels immediate.
Rest doesn’t fully restore you anymore because your system never fully believes it’s safe to stop.

That isn’t a personal failure.

It’s what Urgency Culture does.

Most people try to solve this by managing themselves better.

Better routines.
Better boundaries.
Better productivity systems.
Better recovery habits.

Some of those things help temporarily.But eventually the same feeling returns: that low-grade pressure underneath everything.

The sense that you should be doing something.
Answering something.
Fixing something.
Staying ahead of something.

Because the problem was never just your habits.

It was the relationship to urgency underneath them.

Start here, it's free

Name the Nonsense

A short audio experience to help you recognize Urgency Culture clearly — and understand why exhaustion became your baseline without you noticing.

You’ll leave with language for what’s been happening and a very different way of seeing the pressure you’ve been living inside.

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Podcast Name the Nonsense on a smart phone

When you're ready to go deeper

The Reset

A 9-day guided audio experience for people who are done trying to optimize survival mode.

Short daily experiments designed to fit into real life:
during walks,
commutes,
between meetings,
while making dinner.

By the end, most people notice:

  • they pause before automatically saying yes
  • their phone stops controlling their attention
  • they recover faster after stressful moments
  • they stop treating every request like an emergency
  • they can finally tell the difference between responsibility and over-responsibility

Not because they became less ambitious.

Because they stopped organizing their lives around constant urgency.

$397 - learn more
"I was convinced that urgency was keeping me safe. That without approaching everything in my life with urgency, I'd have even more challenges than I do. I learned that someone is benefitting from me mistaking every situation in my life as urgent — and that someone is not me.

Approaching my life with urgency as my default setting was probably, at one time, a survival tool. It isn't necessary today. It's not helping me survive. It's giving me the impression that I'm in danger of not surviving at every moment.

Just opening up the roots of this has informed some bigger questions about what parts of my life I want to lean into — and to pause before jumping onto other people's urgency bandwagons too."
Smiling woman holding a goat
Heather Mack
Unwinding Urgency
Cohort Participant
"This program is deceptively simple. You start with getting your bearings on the framework and some beginning tools, but you're supported in doing deep thinking around so many aspects of your life — in a way that works for you, not for some preset rules.

Liz makes it easy to assess yourself and make changes based on your own experience, not someone else's system. If you're alive right now, you're experiencing undue urgency. Even knowing that you're being pushed towards urgency by outside factors is life-changing — but this goes beyond awareness into 'what makes sense for you to change, and how will you continue to think about changing?'"
Participant 1
Unwinding Urgency
Cohort Participant
"My digital life changed completely. I turned off so many notifications, started using screen time limits, and got rid of my Apple Watch because I was basically just using it as a fitness tracker — and I didn't need all the other noise that came with it.

I'm also more diligent about keeping my workspace clean, because a messy one makes me anxious. And that doesn't serve me. Small changes, but they've actually stuck."
Participant 4
Unwinding Urgency
Cohort Participant
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Begin with Name the Nonsense